Tapjoy, an expanding ad-tech company for various mobile apps, has recently announced the release of nGen platform - a unique advertising and monetization platform. The San Francisco-based company has stated that its nGen platform will act as a single, integrated solution for all mobile application developers across the globe.
Introducing the nGen Platform
The nGen platform will re-define the way advertisements were displayed on the mobile devices and money was earned in the process. As the Tapjoy President and CEO, Mr. Steve Wadsworth has said, the new nGen platform was designed and developed to end the worries of mobile app developers who have so long wanted a more effective mobile app development solution to engage the mobile users by creating more reward-based ads.
nGen will revolutionize the way ads are presented inside the mobile applications. No longer the ads will bore a person, rather they would generate higher interactivity and engagement in real-time. More engaging advertisements mean higher chances of conversion and sale of products.
According to mobile apps industry experts, Tapjoy, like its rival PlayHaven Kontagent or Upsight, aims to maximize its association across the mobile monetization market by offering a single platform that combines the features of several competitors.
For example, through free-to-play video games, the mobile app developers can expect a tremendous rise in the number of players in turn getting real money for such free virtual games. Besides, the nGen platform opens doors to more interactive ads that can emotionally connect with the potential consumers to convert them into purchasers.
Tapjoy has expanded to provide a variety of innovative monetization solutions including rich media, full-screen interstitial, video ads, or simple, appealing messages to the users. People will get to see the advertisements just after the completion of a video game or reaching the next level.
Higher Engagement - The nGen platform is developed by Tapjoy to create greater engagements throughout mobile apps. For example, the nGen platform uses Direct-Play videos, highly interactive ads as well as full screen interstitial, etc. to take engagements to a whole new level. Through nGen, Tapjoy is also going to provide a new engagement prospect via an integrated messaging tool. This tool will help all publishers to deliver their own customized promotional messages to their users after detecting where the users are in the application experience.
Targeting the Right User - nGen will utilize Tapjoy's tracking and optimization tools to categorize and send ad or a message to an audience based on certain parameters such as whether they have finished an IAP or not, the amount of time they spend in an app, the number of gaming sessions they have partaken , and so on.
Audience Engagement at the Right Moment - So long the ad publishing partners did not know how to keep intact the engagement level of the players when a game finishes or when it fails, or reaches a higher level. However, with the unique eGen platform, the publishing partners can now easily determine the moment for sparking an advertisement or a promotional message. Thus, a mobile app development professional can include a video or a rewarding advert just after a level fails or maybe after an achievement.
A New Activity Dashboard - Steve Wadsworth also said that nGen will have a new activity dashboard to help mobile apps developers easily design, add, and modify ads and marketing messages to generate maximum user interaction.
Introducing the nGen Platform
The nGen platform will re-define the way advertisements were displayed on the mobile devices and money was earned in the process. As the Tapjoy President and CEO, Mr. Steve Wadsworth has said, the new nGen platform was designed and developed to end the worries of mobile app developers who have so long wanted a more effective mobile app development solution to engage the mobile users by creating more reward-based ads.
nGen will revolutionize the way ads are presented inside the mobile applications. No longer the ads will bore a person, rather they would generate higher interactivity and engagement in real-time. More engaging advertisements mean higher chances of conversion and sale of products.
According to mobile apps industry experts, Tapjoy, like its rival PlayHaven Kontagent or Upsight, aims to maximize its association across the mobile monetization market by offering a single platform that combines the features of several competitors.
For example, through free-to-play video games, the mobile app developers can expect a tremendous rise in the number of players in turn getting real money for such free virtual games. Besides, the nGen platform opens doors to more interactive ads that can emotionally connect with the potential consumers to convert them into purchasers.
Tapjoy has expanded to provide a variety of innovative monetization solutions including rich media, full-screen interstitial, video ads, or simple, appealing messages to the users. People will get to see the advertisements just after the completion of a video game or reaching the next level.
Higher Engagement - The nGen platform is developed by Tapjoy to create greater engagements throughout mobile apps. For example, the nGen platform uses Direct-Play videos, highly interactive ads as well as full screen interstitial, etc. to take engagements to a whole new level. Through nGen, Tapjoy is also going to provide a new engagement prospect via an integrated messaging tool. This tool will help all publishers to deliver their own customized promotional messages to their users after detecting where the users are in the application experience.
Targeting the Right User - nGen will utilize Tapjoy's tracking and optimization tools to categorize and send ad or a message to an audience based on certain parameters such as whether they have finished an IAP or not, the amount of time they spend in an app, the number of gaming sessions they have partaken , and so on.
Audience Engagement at the Right Moment - So long the ad publishing partners did not know how to keep intact the engagement level of the players when a game finishes or when it fails, or reaches a higher level. However, with the unique eGen platform, the publishing partners can now easily determine the moment for sparking an advertisement or a promotional message. Thus, a mobile app development professional can include a video or a rewarding advert just after a level fails or maybe after an achievement.
A New Activity Dashboard - Steve Wadsworth also said that nGen will have a new activity dashboard to help mobile apps developers easily design, add, and modify ads and marketing messages to generate maximum user interaction.